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4 A's of Marketing Part 1 Training

Further Information | Course
Course Provider
TalentQuest Course Provider
Course Type
Elearning course
£15.00 exc. local taxes

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Further Information - 4 A's of Marketing Part 1 Training


Marketing is the process of getting potential clients or customers interested in your products and services. In this course Dr. Jagdish Sheth discusses the 4 A's of marketing.

Learning Objectives

In this course, you will:

  • Understand what differentiates the concept of 4A’s of Marketing from the traditional concepts
  • Explain the reasons behind marketing not delivering the expected value to the companies